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Organisation/project: Grim (1)

GRIM is Danish for “ugly” and Denmark’s first fruit and veg box that is exclusively filled with imperfect-looking and surplus produce. Why? If an apple or carrot is not big, red or straight enough, it cannot be sold in a supermarket. Stupid, right?

https://www.eatgrim.dk/

(Text by GRIM) GRIM is a Copenhagen based start-up that fights food waste by feeding surplus and ‘ugly’ produce back into the food chain. GRIM […]

Business example: Tackling food waste, one GRIM vegetable at a time

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